IWSG was created by the Captain Ninja Alex J. Cavanaugh. To visit the other participants, click here.Today I'm talking about that dreaded, horrible M-word: Marketing.
I don't feel like I know what to do about marketing. I'm often afraid to mention my books on social media because I don't want people thinking I'm spamming them. I might put up a post saying I have a new book out, but that's it. Unfortunately, that doesn't really help with sales. In April, I plan to republish my paranormal horror collection Once upon a Nightmare. I want the book to do well, and I think it's really awesome, but when I think of marketing, I freeze. What should I do? How can I market the collection?
Novels are easier to market because people read novels more. Once upon a Nightmare consists of a novelette, a novella, and a short story all featuring the same monster and is around 45,000 words in length. I considered a standard blog tour and do feel like they're useful to get the word out, but I want something different, unique.
A reviews tour? Maybe. Reviews are really hard to find for collections. I've considered creating a MailChimp newsletter for people who would like to read and review my books. Publishers do that, but I haven't come across authors who have them. I have to find some way to garner reviews because without reviews, a book sinks quickly into the abyss. If anyone wants to read and review, let me know. I'd be more than happy to send an e-copy.
Then, I had an idea. What if I wrote a choose your own adventure horror story? Horror is all about the choices characters make. Those choices can kill a character or make the person the lone survivor. So that's what I'm considering doing. Sometime in May or early June, I'd like to have a blog tour of the choose your own adventure horror story featuring the monster from Once upon a Nightmare. The posts will be short (probably 300 words or fewer). The beginning will start on my blog, and then I'll have a blogger for each choice. Their blogs will have two choices that will send people to the next blog for the story. I don't know how many bloggers I'd need yet (got to figure out the story first), but I think it could be fun and different. I don't have signups yet, but I will soon.
Perhaps thinking outside the box a little bit with marketing can help. Maybe. *shrugs*
Do you like marketing? Any tips?
By the way, Sunday, March 8th is my birthday. I'll be turning thirty-three. I like repeating numbers, but I was a little depressed while reading Tolkien's The Lord of the Rings, which said, "At that time Frodo was still in his tweens, as the hobbits called the irresponsible twenties between childhood and coming of age at thirty-three." I don't think I'm ready to get out of my tween years. *laughs*