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For today's Indie Life, I'd like to talk about newsletters.
I have an author newsletter through Mail Chimp, and I'm slowly building up my list of subscribers. I know how important it is to build up this list because newsletter peeps can be core fans who really want to know about my newest release and the like.
When I attended the Virginia Writers Symposium on August 3, the subject of newsletters and how often a person should send them out came up. Once a month was thrown out there. I don't send my newsletter once a month. I mainly send it when I have news (i.e. a new publication out), so this year, I've sent one newsletter. I'll likely send one to two more before the end of the year.
Do you think newsletters should be more regular? One a month or once every two months? Perhaps some consistency is key, but I know you don't want to annoy people either by sending them too frequently.
I also like to offer discounts as well as news, but what other features do you like to see in newsletters? I could use some more ideas, if I'm going to be a bit more frequent with my newsletters.
Do you have a newsletter? Like receiving newsletters?
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